Google Business Profile
Accurate categories, services, opening hours, photos, description and posts. If you already have an outdated or duplicate profile I tidy it up; if access was lost I help recover it.
Local SEO and Google Business Profile optimisation
What is local SEO?
Local SEO increases a business’s visibility in location-based searches such as “hairdresser near me” or “web developer in Budapest”. Its main tools are the Google Business Profile, local content, consistent business details and customer reviews.
If your customers search nearby, map results and local listings decide whether they find you or your competitor.
Laszlo Kulman · full-stack developer and SEO specialist · 15+ years of experience
In short
- Complete setup and clean-up of your Google Business Profile, not just filling in the basics.
- Local pages and LocalBusiness markup on your website so the profile and the site reinforce each other.
- An ethical review-request process: no bought or fake reviews.
- Measurable outcome: tracking calls, direction requests and website clicks.
What is included
The four pillars of local visibility
Local pages on your website
Service and location pages with genuine, unique content instead of template text, plus LocalBusiness structured data.
Consistent business details
Identical name, address and phone number (NAP) on your website, Google profile and the main Hungarian and international directories.
Review management
A simple, compliant process for happy customers to leave reviews, plus templates for answering negative reviews professionally.
Local keywords
I find out what people nearby search for and which service-and-place combinations are worth targeting, matching your real service area.
Measurement
Tracking profile insights (calls, directions, website visits) and traffic from local searches so you see what works.
How we proceed
Assessment
I review your current profile, your competitors’ position and the local signals on your site.
Clean-up
I fix the fundamentals: profile, categories, business details, missing pages and structured data.
Content and reviews
Local pages and posts are produced and the review requests start.
Tracking
After a few weeks we review the numbers and fine-tune. Local rankings typically mature over weeks to months, which we clarify upfront.
What does it cost?
A one-off setup, then monthly care if you want it. Prices are VAT-exempt (small-business exemption).
One-off setup
from 80,000 HUF (≈ €210)
Google Business Profile clean-up, business details, basic local pages and structured data
Monthly care
from 40,000 HUF/month (≈ €105)
Posts, review management, measurement and fine-tuning
Get a tailored quote
Describe your situation in a few lines and I will get back to you within one business day with a concrete proposal. The first conversation is free and non-binding.
Frequently asked questions
How long until I see results?
After the profile clean-up a change is often visible within a few weeks, but a stable local position is usually months of work and depends on competitor strength. I do not promise specific rankings.
Do I need a physical shop?
A Google Business Profile needs a valid address or a defined service area and must follow Google’s guidelines. Home-based businesses serving customers on-site also have options – we discuss this in the first call.
Can I buy reviews?
No, and I advise against it: Google’s guidelines forbid it and it can get the profile suspended. The ethical route is asking happy customers regularly and politely.
Where does local SEO work?
Anywhere your customers search by location. I work with Budapest, Pest county (e.g. Tura, Hatvan) and nationwide service areas.