Measurement plan
We fix the business goals and their events: form submissions, calls, email clicks, bookings, add-to-cart and purchases.
Analytics and conversion tracking: GA4, Tag Manager, Consent Mode
What is conversion tracking?
Conversion tracking measures how many website visitors take a commercially valuable action – submitting a form, clicking a phone number, booking an appointment or buying – and shows it by traffic source.
If you do not know which channel brings enquiries, you do not know where to put money. I set up measurement so it answers with numbers.
Laszlo Kulman · full-stack developer and SEO specialist · 15+ years of experience
In short
- First we define what counts as a result for you, and only then do I set up events.
- GA4 and Google Tag Manager with a clean, documented setup.
- Consent management (Consent Mode v2) that meets expectations for sites operating in the EEA.
- Ad platform conversions (Google Ads, Meta) built on the same data.
What I set up
From the basics to ad conversions
GA4 and Tag Manager
Property, data stream, events and conversions; filtering internal traffic; clear naming and documentation.
Consent Mode v2 and cookie consent
A consent manager that enables or blocks measurement according to the visitor’s choice and signals the decision to Google.
E-commerce tracking
Product view, cart, checkout and purchase events, revenue and product-level data for webshops.
Ad conversions
Linking Google Ads and Meta conversions so campaigns can optimise for real outcomes.
Reporting and dashboard
A Looker Studio or similar clear overview of the key metrics so you do not have to get lost in the GA4 interface.
How it works
Goals and audit
I review existing tracking (if any) and learn which decisions you want data to inform.
Setup
I build the measurement in Tag Manager, including consent handling, and verify it in preview or staging.
Live verification
After launch I watch the data for a few days to confirm every event arrives correctly.
Handover
You get documentation and a short walkthrough so you can read the data.
What does it cost?
A one-off setup with documentation and a walkthrough. Prices are VAT-exempt (small-business exemption).
Basic setup
from 70,000 HUF (≈ €180)
GA4, Tag Manager, key events, consent handling and verification
Webshop and ad conversions
from 120,000 HUF (≈ €310)
E-commerce events, Google Ads/Meta conversions and a dashboard
Get a tailored quote
Describe your situation in a few lines and I will get back to you within one business day with a concrete proposal. The first conversation is free and non-binding.
Frequently asked questions
Why does GA4 not match my shop or CRM numbers?
Small differences are normal: visitors who decline consent, browser protections and ad blockers mean measurement is never complete. The aim is that trends and ratios are reliable.
Is cookie consent mandatory?
For sites operating in the EEA, non-essential tracking needs the visitor’s consent, and Google expects Consent Mode for advertising features. I do not give legal interpretation, but I align the technical implementation with the expectations.
Do you work with an existing GA4/GTM account?
Yes. I review and tidy the existing setup or, if it is messy, suggest rebuilding. You grant access and can revoke it at any time.
Is server-side tracking necessary?
For most smaller sites, no. With larger ad spend or for privacy reasons it can be worth considering – we decide honestly after the review.